Monday, November 17, 2014

Sign Messages

As I mentioned in my last post, I noted that our new electronic sign displays multiple messages. As of yesterday, all the messages were generic, however, as opposed to referring to special events. One of the advantages of our sign is that it can be easily changed. Difficulty of use, after all, was at least one factor that resulted in our manual sign’s having fallen into disuse. The big question now is whether changing our new sign will be seen as too much trouble. After all, we are now showing the name of the church, our (questionable) tag line, our worship schedule, and a notice about church school.

What led me to thinking about the use of our sign was the incorporation of a performance of J.S. Bach’s Cantata #28 into yesterday’s 10:45 service. The music was glorious. (Disclosure: I was one of the singers.) In general, Bach cantatas, despite being a treasure trove of marvelous church music, are seldom heard. There is reason to believe that more publicity, including notice on our new electronic sign, might have brought visitors into the church. Why didn’t we post a message on the sign like the one below?

Bach Cantata #28
at 10:45 AM Service
Sun., Nov. 16

We missed an opportunity. How many more such opportunities will we miss?

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