There are a few problems with the sign. One is that it is virtually invisible to cars traveling south on Washington Road, as a large equipment box for the traffic signal is in the perfect place to hide the sign. This is not a surprise; we know about the problem going in, but Mt. Lebanon insisted on keeping our sign in the same location. At some point, we might be able to get the equipment box moved (across the street, say), but doing so would be expensive.
I don’t know all the capabilities of the display, but I suspect that we can adjust the size of the letters, as well as their thickness. At the moment, we are using big fat letters that not only restrict how much text can be displayed but also, curiously, are hard to read. One hopes that, with experience, we will get smarter about this.
An advantage of an electronic sign, of course, is that the message can be constantly changing, a capability we are already using. One of the messages is “St. Paul’s Episcopal Church.” Someone remarked, however, that when this message is not being displayed, there is nothing identifying the church at all. Perhaps, the same message could be displayed in small letters at the top of every message; or perhaps not.
Alas, my worst fear (and that of many parishioners) has been realized. Our boast about being a welcoming church has made its way to our newest advertising medium. I have complained more than once about the tag line “The most welcoming congregation in the South Hills for all generations.” (See, for example, “Our ‘Welcoming’ Congregation.”) It seems to show up everywhere. Here it is, for example, posted next to the elevator:
On our new sign, our slogan has been abbreviated: