What led me to thinking about the use of our sign was the incorporation of a performance of J.S. Bach’s Cantata #28 into yesterday’s 10:45 service. The music was glorious. (Disclosure: I was one of the singers.) In general, Bach cantatas, despite being a treasure trove of marvelous church music, are seldom heard. There is reason to believe that more publicity, including notice on our new electronic sign, might have brought visitors into the church. Why didn’t we post a message on the sign like the one below?
Bach Cantata #28
at 10:45 AM Service
Sun., Nov. 16
We missed an opportunity. How many more such opportunities will we miss?